Creating workplaces where people thrive

We believe it is possible for people to go home from work fulfilled, energised and inspired by the contributions they are making each and every day. The best companies of the future will be made like this, and are the places we would want our children and grandchildren to work

Meet the team
Leadership Team

The Why Movement

Led by Simon Sinek, the Why movement has a bold goal to help build a world in which the vast majority of people wake up every day inspired to go to work, feel safe while they’re there, and return home at the end of the day feeling fulfilled by the work they do.

We believe in this world, and the Why movement inspires us in all we do – from inspiration to implementation. Find out more at

The Golden Circle

“There are only two ways to influence human behaviour: you can manipulate it or you can inspire it.”

Simon Sinek